TEAM
Snowball Effect is built on decades of real industry experience, not theory. Our Senior Advisors bring deep expertise from inside resorts, brands, and sport organizations at the highest levels. Our Rising Talents bring fresh energy and new thinking to every partnership.
We don't just advise. We work alongside you from the inside, collaborate, and build with you, functioning as a true extension of your team. Meet the people behind the Snowball Effect.
Jeff Boliba- President & Lead Advisor
Jeff Boliba, known throughout the industry simply as "Boliba," is the founder and driving force behind Snowball Effect Group. His 36-year career started on the ground at Brighton, Purgatory, and Park City Mountain Resort, before 21 years as Global VP of Resorts and Sport at Burton Snowboards took him around the world, collaborating with hundreds of resorts and brands globally.
From activating at four Winter Olympics to launching the award-winning ONBOARD Snowball Effect Initiative and Snowball Park, Boliba's work centers on community-first programs that grow participation and turn first-time families into lifelong enthusiasts.
A competitor and coach in snowboarding and volleyball, including four Vermont State Championship titles coaching high school volleyball, Boliba's mission is simple: build partnerships that create real impact and leave the industry better than he found it.
Senior Advisors
Mike Williams- Coach / Advisor
Meet Mike, our productivity guru. He's on a mission to help busy folks like us find focus in the chaos of modern life. Mike's the author of "Doing to Done: Productivity Made Simple," a book that's as fun as it is practical. With engaging visuals and simple concepts, Mike's approach cuts through the noise to help you create a productivity system that actually works. Whether you're drowning in to-do lists or just looking to up your game, Mike's got the tools to help you get it done.
Taryn Hennebicque- Strategic Communications Advisor
Taryn is our storytelling maestro, with a knack for shaping marketing communications that make brands shine. With 20 years of experience spanning from celebrity partnerships to mental health initiatives, she's a PR and marketing Swiss Army knife. Taryn's worked with big names like Disney, Vail Resorts, and Ben & Jerry's, but she's just as passionate about helping startups find their voice. She and Jeff first joined forces at Burton Snowboards, where they collaborated on groundbreaking global initiatives. When she's not crafting the perfect pitch, you might find Taryn championing important causes like the Vermont Donor Milk Center she co-founded.
Jason Ruwet - General Counsel
Jason is our legal eagle, bringing nearly 24 years of corporate and transactional law experience to the team. Licensed in Vermont, Washington D.C., and the U.S. District Court of Vermont, he's been the go-to guy for small to mid-sized businesses across northwestern Vermont. Jason thrives on making personal connections, whether with clients or teammates. He and Jeff often connect over their shared passion for baseball, debating team stats, and strategies. When he's not navigating legal waters, you'll find Jason hitting the ski slopes, hiking trails, or jet-setting with his wife Kate to visit their three college kids.
Pam Hufferd - Education & Community Programming Advisor
With 34 years of experience in education, Pam Hufferd brings a wealth of knowledge and passion to the Snowball Effect Advisory Committee, particularly in fostering community engagement, environmental stewardship, and personal development. Throughout her long and successful teaching career, Pam has demonstrated an unwavering commitment to helping students develop pride in themselves and their communities.
Driven by the belief that education is more than just academic achievement, it is about building well-rounded individuals who are conscious of their impact on the world. Pam’s work directly supports Snowball Effect’s mission to play, learn, and sustain from the start. Her deep understanding of community-building and her ability to connect students, families, and local organizations make her an invaluable voice as we continue Empowering Communities and Building Momentum.
Rising Talents
Jeffrey Boliba- Creative & Brand Strategist
Jeffrey is our digital design specialist, bringing a next-generation perspective to The Snowball Effect Group. From his base in Burlington, Vermont, he breathes life into ideas through captivating visuals. With roots at the University of Utah and Milosport Snow & Skate, Jeffrey has developed a diverse skill set spanning apparel graphics to web marketing. His creative touch has enhanced brands like Torment Magazine, Woodward, and Burton, leading to success in digital marketing roles, most recently with Cannaplanners. Outside of work, Jeffrey embraces the outdoors - camping, hiking, or snowboarding. His competitive spirit and artistic vision infuse every project with a unique blend of creativity and impact.
Jacob Boliba- Digital Media & Partnership Strategist
Jacob is our dynamic connector, bridging partnerships and digital media at The Snowball Effect Group. A recent University of Oregon graduate with a Sports Business major and Media Studies minor, Jacob brings fresh energy and a lifelong passion for sports to the team. As a three-sport athlete in high school, he learned the value of teamwork and perseverance early on. Jacob continued his athletic journey as a member of the University of Oregon Club Golf Team, while also actively participating in the Warsaw Sports Business Club at UO. This unique blend of hands-on sports experience and academic prowess gives him a multifaceted perspective on the industry. Jacob's innovative approach to digital media and strategic partnerships is key to creating impactful campaigns that resonate with audiences. His enthusiasm for sports, coupled with his business acumen and creativity, makes Jacob a vital asset in our mission to drive growth and innovation in the sports and outdoor recreation world.