ABOUT
CONNECTING COMMUNITIES EMPOWERING RESORTS
Snowball Effect Group was built on a simple belief: the best way to grow the next generation of outdoor enthusiasts is to meet families where they already are, long before they ever reach the mountain. From resort employee at Brighton, Purgatory, and Park City Mountain Resort, to 21 years as Global VP of Resorts and Sport at Burton Snowboards, every experience shaped what Snowball Effect is today.
Our two flagship programs, Snowball Park and ONBOARD Snowball Effect, give resorts, brands, and organizations a proven, turnkey model to activate communities, grow participation, and drive lasting impact. Beyond the programs, we are a hands-on partner that embeds with clients through fractional leadership and strategic consulting, building momentum from the inside out.
We Connect Communities through Sport.
We build momentum for resorts, brands, enthusiasts, and sport culture to thrive.
